A new chapter in golf retail will open Saturday as the PGA TOUR Superstore is set to welcome hundreds of eager guests to its latest location in Woodbury, just in time for Father’s Day weekend.
With Mayor Anne Burt in attendance and giveaways totaling $30,000 for early arrivals, the 35,735-square-foot facility at 1555 Queens Drive will mark the brand’s second opening in the Twin Cities market.
Golf enthusiasts have planned ahead, pitching tents and chairs along the sidewalk days in advance to be first through the doors.
The new store, the 77th nationwide for PGA TOUR Superstore, is a playground for golfers of all skill levels and ages. Shoppers will find everything from clubs and apparel to in-home simulators and the Fit & Go performance studio.
“When you come in here, we want you swinging,” said Ron Gornick, the store’s general manager. “We try to have everything a golfer needs in here. And as golf technology continues to evolve, our stores will, too.”
The hands-on experiences extend beyond the simulations. The location boasts a 1,264-square-foot putting green and sizing chart, allowing customers to find a putter that best suits them and test it before leaving.
Additionally, there are sections tailored specifically for women, a smaller putting green for children and a robust lineup of Father’s Day gifts, including novelty belts, headcovers, and discounted items.
With 95 golf courses calling the metro area home, Gornick believes there is a largely untapped market of golfers east of St. Paul that could benefit from the new location.
“We saw people coming from Woodbury to our Minnetonka store all the time,” he said. “Being next to two major highways shortens the distance and helps traffic flow in and out of the store and make it easy to access.”
While the store leans into golf’s digital evolution, the sport itself is shifting. “Sim golf” participation has surged 73% in five years, and companies like Topgolf, whose focus is more on aspects of entertainment than the traditional rules of the game, are appearing more frequently across the country, including Woodbury.
But that has not hurt the public’s appeal of buying a new set of irons and booking a tee time.
“It’s amazing. If anything, it has helped grow the sport’s popularity and augment both sides of this business,” Gornick said.
Still, as simulated golf thrives, traditional courses in the metro area face a different reality.
The University of Minnesota announced Sunday it would sell its 141-acre Les Bolstad Golf Course in Falcon Heights, citing financial challenges. The 97-year-old course, where PGA Tour champion Tom Lehman once played, will remain open through this season before closing in the fall.
